Free Seminar Planned for Downtown Business Owners
A nationally recognized expert in the retail and restaurant industries with a specialization in small towns is coming to region to meet with business owners. Marc Willson is bringing his The Small Town and Merchant Program (STAMP) to Chase City, Clarksville, Lawrenceville and South Hill.
Willson, a National Retail Consultant with 40 years of retail experience, has helped more than 1000 retailers, restaurants, artists and tourism-related small businesses in more than 300 towns. Willson works with Longwood University and their Small Business Development Centers to host seminars for business owners and restaurateurs. The Virginia Small Business Development Centers and Willson’s STAMP recently won the Virginia Downtown Development Association’s 2013 Award of Excellence for Organizational Development. According to Jody Keenan, state director of the Virginia SBDC, STAMP has been beneficial for the retailers and restaurateurs who have participated increasing their revenues by as much as 65 percent.
“It is Willson’s use of low-to-no cost options that we find appealing, specifically his focus on developing and expanding the electronic footprint,” said Jeff Reed, executive director of Virginia’s Growth Alliance. “We have found that fewer than 20 percent of all businesses, organizations and attractions within the VGA region have an electronic presence that they manage and maintain. This hurts us in our efforts to attract new business and industry as well as visitors.”
Willson has kept in touch with the changing marketplace. “Because of the Internet and the pass of the control to the consumer, a small business owner has become the brand. It’s all about the personal connection and treating your customers like VIPs, learning their names and looking out for product you know they would like.”
Willson added, “This is my battle cry for small businesses, get found and be open. You have to be consistent with your hours and you have to be open when people are there to spend money.”
Willson began his retail career in 1975 as co-owner of the largest distributor of Earth Shoes in the United States. He later joined Britches of Georgetown as a salesperson and finished his 12-year career there as Vice President of Operations after growing the company from nine stores to 109. Willson then joined Circuit City and opened 83 mall-based Circuit City Express stores. He later joined Crown Books and managed 250 bookstores as Vice President and General Manager. Next he became the President and CEO of the Bicycle Exchange, a chain of bicycle superstores in dire need of a turnaround.
Registration is required to attend. You can use this link to secure your place http://www.VGAgroundswell.com/stamp. The final day to register is Friday, March 13, 2015. The workshops are being conducted March 18-20. Learn more at www.VGAgroundswell.com. The sessions are being sponsored by Virginia’s Growth Alliance, Longwood University SBDC, Virginia Department of Housing and Community Development and Virginia Tourism.
The program covers topics such as “Competing with the Big Boys”, “Window Signs and Visual Displays: Stewards of Your Brand,” and “Restaurateurs – The Experience is Twice as Important as the Food.”
Virginia’s Growth Alliance is a regional economic development marketing organization serving the city of Emporia, as well as Amelia, Brunswick, Buckingham, Charlotte, Cumberland, Greensville, Lunenburg, Mecklenburg, Nottoway and Prince Edward counties. www.vagrowth.com
THE SESSIONS WILL ANSWER QUESTIONS LIKE:
• What’s different about running an independently owned business?
• How do I define my customer and make sure I meet their needs?
• My customers have changed… how do I deal with that?
• How can I understand all the numbers?
• How do I deal with lenders, vendors and landlords?
• What do I need to remember when merchandising my store?
• How do I get my financials done let alone understand them?
• What are the “Top 10” customer tips?
• How can I keep my customers coming back?
• What do I need to do to market and promote my business on a limited budget?
• How should I use online marketing and social networking?